JOB DESCRIPTION: Area Manager
Nature of the position
Management position leading the deployment of in-market programs and platform building (venues and events) under the direction of the Program Director and Program Manager.
Main missions and purposes of the position
Provides a conduit for communication between the in-market staff and the Program Director and Program Manager; Leads in planning for success with a local perspective. Drives the critical strategic commercial projects in a market; Builds strong, flexible teams and manages their execution and efficiency; Communicates effectively with team members and leadership; implements visual merchandising; Works with Leadership on On-Premise & Events contracting, activation, and relationship building.
Missions and activities
MISSION: Develops and maintains communication with the Program Director and Program Manager:
- Provides program and platform progress, challenges, and achievements to Program Director and Program Manager.
- Directs questions and concerns about program operations to the Program Director and Program Manager.
- Conducts monthly meetings with direct reports.
MISSION: Collaborate with the Program Director, Program Manager, and staff to assure a high-quality execution of the established strategic plan for On-Premise & Events. This involves setting clear goals and establishing a roadmap for successful implementation:
- Works closely with various stakeholders to allocate necessary resources for program implementation at the local level.
- Regularly reviews Key Performance Indicators (KPIs) with the team, assesses upcoming targets, and takes necessary actions to optimize team performance.
- Recruits and builds an effective field team, ensuring high motivation and low turnover.
- Briefs the team on brand and channel priorities, oversees day-to-day program execution, makes necessary adjustments, and provides feedback and field training to enhance consumer engagement quality.
- Implements and supports safety and security protocols.
- Plays a crucial role in fostering a culture of feedback and coaching within the team.
- Regularly provides constructive feedback to team members to help them grow and improve their performance.
MISSION: Manages the execution of program activities:
- Ensures that program activities align with the established objectives and timelines.
- Activates personal network to identify new opportunities to enter communities.
- Supports leadership in fostering local relationships and providing networking leads together with negotiations and relationship building.
- Sources on-site events and Event locations on behalf of leadership, makes introductions, and closes out opportunities.
- Assists the Program Manager with warehousing.
- Prospects and visits market sites with staff.
- Supports implementation of Company’s Workforce Management Tools to create schedules, engages in communication, and reviews time and attendance for payroll purposes, supports hiring process.
- Follows Company Standard Operating Procedures and Retail Operations Guidebook
MISSION: Establishes logistics mechanisms to support program delivery.
- Communicates logistical needs for warehousing in-take and out-take.
- Manages in-market deliveries of assets ensuring on-time and appropriate deliveries to retail or event fronts in the region.
Complexities of the position
Multi-level communications.
- Manages the communications up and down the chain of command
Works with local and state governmental agencies
Position Profile
The Area Manager must know the following:
- Relevant state, local, and national regulatory and legal guidelines concerning tobacco consumption.
- Guidelines on the marketing of NCAs to legal aged consumers.
- Effective communication techniques
- Appropriate time management principles
- Understanding of logistical operations
The essential competencies (or soft skills) of an Area Manager are:
- Leadership
- Communication
- Networking and negotiation
- People management
- PMO skills,
- Cultural,
- Competence,
- Collaboration and teamwork,
- Time management,
- Adaptability,
- Problem-solving,
- Decision-making
- Relationship building
Education:
- Bachelor’s degree in marketing, Management, or related field.
- Work experience: Minimum 8+ years of experience working in relevant marketing field (brand, consumer activation, field marketing)
- Minimum 2 years’ experience in managerial position.
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