Job Description

Meet's partnered with a growing SF Bay Area biotech on an Associate Director, Marketing opportunity!!

The Associate Director, Marketing will develop and execute marketing strategies for the biopharma proteomics sectors. This role involves downstream marketing, analyzing market trends, customer needs, and competition while collaborating with sales, product management, and research teams. Key responsibilities include product launches, market penetration, customer engagement, and brand development.

This role is located in Redwood City, CA on a hybrid, 4 days / week basis.

**Life science marketing experience required**

Responsibilities :

• Campaign Execution : Lead multi-channel marketing campaigns (digital, content marketing, trade shows, webinars) to drive demand and boost brand awareness.
• Audience Engagement : Create targeted plans to engage researchers, biopharma companies, and academic institutions.
• Market Strategy : Develop marketing strategies and vertical campaigns informed by market trends, customer insights, and competition.
• Product Launches : Oversee comprehensive launch strategies, collaborating with stakeholders for successful execution.
• Sales Collaboration : Align with sales to create go-to-market strategies, enablement tools, and engagement activities.
• Content Creation : Guide the creation of impactful materials like white papers, case studies, and presentations.
• Budget Management : Optimize biotech campaign budgets to ensure resource efficiency and achieve ROI.
• Performance Analysis : Track and report marketing results, leveraging data to refine strategies.
• Industry Networking : Build relationships with key opinion leaders and associations to enhance brand visibility and leadership.

Qualifications :

• Education : BS/BA required (business, marketing, or communications preferred); MBA preferred.
• Experience : 12+ years in Product Marketing, Content Marketing, or Market Development.
• Skills : Strong communication, collaboration, and self-motivation.
• Teamwork : Thrive in small teams and foster a positive work environment.
• Technical Proficiency : Skilled in Microsoft Office and related tools.
• Compliance : Align strategies with legal and compliance standards.

If you're interested in learning more please apply or send your resume to [email protected]

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