Role: Data Analyst
Experience-3 To 5 Years of US Experience
Location: Must be local to Virginia, Maryland & Washington DC(Hybrid 4 days onsite)
Job description
Rockwoods is seeking a talented Data Analyst – Segmentation for an exciting opportunity with our esteemed client in Tysons Corner, VA . This is a hybrid role requiring 4 days on-site each week, and interviews will be conducted in person. We are considering only local candidates to Virginia or those who are willing to relocate and work on-site as required. If you meet these criteria and are ready for the opportunity, please apply. Primary Responsibilities
1. Data Segmentation Analysis
· Create and enhance data-driven segmentation models based on customer behaviors, demographics, and product usage.
· Analyze segment-specific trends and deliver actionable insights to improve product offerings and strategies.
2. Data Visualization and Reporting
· Design and maintain dashboards to monitor key deposit performance metrics such as balances, attrition, and churn by customer segment.
3. Collaboration and Stakeholder Engagement
· Work closely with product and marketing teams to develop targeted, impactful campaigns.
Qualifications and Skills
· Experience: 3 To 5 US Exp , with a preference for experience in banking or financial services.
· Education: Bachelor’s degree in Data Science, Computer Science, or a related field.
· Technical Skills:
· Proficiency in SQL, Python, R, or equivalent programming languages.
· Experience with visualization tools like Tableau or Power BI.
· Key Competencies:
· Strong analytical and problem-solving skills with keen attention to detail.
· Excellent communication abilities to convey data-driven insights to non-technical audiences.
· Capable of managing multiple projects and meeting deadlines in a fast-paced environment.
Team Responsibilities
· Define segmentation logic for marketing campaigns and promotional fulfillment.
· Support BI reporting (e.g., LAM reports, stable deposit reports, email, and direct mail dashboards).
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