Digital Marketing & E-Commerce Specialist Job at The McGee Group, Marietta, GA

Y21DY2ZjWGZlR0JQYTBvd2RzSUpkUHZaRWc9PQ==
  • The McGee Group
  • Marietta, GA

Job Description

The McGee Group is a leading designer and manufacturer of high-quality eyewear and accessories, committed to delivering innovative designs and exceptional customer service. With a strong portfolio of fashion-forward brands, McGee is known for blending style, function, and optical excellence. We are a dynamic and fast-paced organization with a passion for both creativity and results.

Position Summary:

The McGee Group is seeking a Digital Marketing & E-Commerce Specialist to support and execute digital marketing and e-commerce strategies across various online platforms. This role will assist the marketing team in executing campaigns, maintaining digital platforms, optimizing e-commerce performance, and analyzing key performance metrics. The ideal candidate is organized, creative, and data-driven, with hands-on experience in digital content management, email campaigns, e-commerce platforms, and advertising tools.

Experience in the optical, fashion, or retail industries is a plus.

Key Responsibilities:

Digital Marketing

  • Execute digital marketing campaigns across email, paid advertising, and web platforms.
  • Manage and deploy email campaigns using tools such as Mailchimp or Hubspot.
  • Write and edit copy for digital assets, including email, landing pages, ads, and social posts.
  • Monitor and report on digital campaign performance using Google Analytics, SEMrush, and related tools.
  • Support SEO/SEM initiatives, including keyword research, metadata updates, and page optimization.
  • Update and maintain website content using WordPress and assist in site QA and troubleshooting.
  • Coordinate with internal teams and external vendors to deliver marketing assets on time.
  • Support social media performance tracking and assist with content calendar planning.

E-Commerce

  • Assist in managing the company’s e-commerce platforms and product listings (e.g., Shopify, Amazon, or others).
  • Upload, organize, and update product information including images, pricing, and descriptions.
  • Monitor site merchandising and recommend improvements to enhance product visibility and user experience.
  • Track and report on key e-commerce KPIs such as conversion rates, average order value, and cart abandonment.
  • Collaborate with sales and customer service teams to ensure seamless online customer experiences.
  • Identify and implement promotional campaigns, discount strategies, and product bundling.
  • Stay current on e-commerce best practices, UX/UI trends, and industry benchmarks.
  • Other duties and tasks as assigned.

Requirements:

  • Bachelor’s degree in marketing, communications, business, or a related field.
  • 2-4 years of hands-on experience in digital marketing and/or e-commerce.
  • Proficiency with website CMS tools such as WordPress; experience with e-commerce platforms is a plus.
  • Familiarity with Google Analytics (GA4), Google Ads, and/or Meta Ads Manager.
  • Experience with email marketing tools (e.g., Mailchimp, Hubspot).
  • Understanding of SEO and SEM strategies and tools (e.g., SEMrush).
  • Strong writing, editing, and communication skills.
  • Detail-oriented and able to juggle multiple projects in a fast-paced environment.
  • Basic HTML/CSS knowledge is a plus.
  • Experience in fashion, retail, or optical categories is preferred.

Job Tags

Similar Jobs

FCB Health New York | An IPG Health Company

Associate Creative Director, Copy Job at FCB Health New York | An IPG Health Company

 ...in Marketing/Advertising. ~ Portfolio showcasing strong writing ability. ~ Proficiency in Microsoft Office, Adobe Acrobat, and agency-specific software. ~ Expertise in social media, digital best practices, and healthcare copywriting (AMA style). ~ Excellent written... 

Infotree Global Solutions

Associate Scientist (Rodent/Vivo/handling) Job at Infotree Global Solutions

 ...with all applicable SOPs, business practices and company policies. The successful candidate will support rodent dosing during the weekends and some US Holidays, with a work schedule from Tuesday to Saturday OR Sunday to Thursday 8am-5pm, no OT, 40hrs a week. Fully... 

Yoh, A Day & Zimmermann Company

Medical Front Desk Receptionist Job at Yoh, A Day & Zimmermann Company

 ...Medical Receptionist (Administrative Assistant)needed for a contract to hireopportunity with Yohsclient locatedi n Chandler, AZ. Schedule: 8:00am to 5 pm Monday Friday Top Skills You Should Possess: Previous work experience in a health... 

LEDVANCE

Sr Outside Sales Rep - Lighting Products Job at LEDVANCE

 ...Join us on the cutting edge of lighting technology by considering yourself in the role of Sales Representative! This Trade (Industrial/Commercial) Channel position will drive sales in Oregon. Ideally the successful candidate will be based out of the Portland, OR area... 

Planet Pharma

Laboratory Technician (3rd shift) Job at Planet Pharma

 ...Bachelor's degree in Biology, Chemistry, Medical Technology or a related science Minimum 1 year of clinical laboratory testing experience is required for Technologist level Ability to work independently and within a team environment Proficient with computers;...