Job Description

Title : Digital Marketing Specialist

Duration: 10 + months

Location: Irvine, CA 92618

Pay Rate: $35 - 40/hr

JOB DESCRIPTION

This will be in our Irvine, CA office. 4 days in office. Friday remote. Bill rate ?his will be in our Irvine, CA office. 4 days in office. Friday remote.BD Advanced Patient Monitoring (APM) is seeking a detail-oriented and creatively driven Digital Marketing Specialist to support global digital marketing initiatives. This role will primarily focus on migrating existing content from legacy websites and tailoring page templates in Figma for integration into BD.com.

In addition, you’ll also support broader digital marketing activities such as designing new web pages to support product launches and campaigns, keyword research and create other digital content assets. The successful candidate will collaborate closely with APM’s Global Marketing team, regional stakeholders, and BD Corporate Brand and Digital teams to deliver a cohesive, high-quality digital presence aligned with BD’s brand guidelines and strategic objectives.

Key Responsibilities:

Website:

• Migrate legacy web content to BD.com, ensuring optimal module selection from the approved BD Figma Design systems for effective presentation.
• Create new and updated page layouts, and visual mockups in Figma that align with BD brand guidelines to support product launches and sustaining campaigns.
• Prepare design specifications and assets for handoff to the web authoring team.
• Ensure all designs meet accessibility standards and deliver a consistent global user experience across multiple screen ratios.

Digital Marketing Support

• Conduct keyword research to optimize digital content for SEO/GEO and SEM.
• Monitor and report on SEM campaigns, providing insights for regional marketers and global marketing teams.
• Assist in the creation of other digital content, social media reels, banners, etc.

Project Coordination:

• Open, track and update web requests through Jira, ensuring accurate documentation.
• Follow up on ticket progress and communicate status updates to maintain timelines.

Other incidental duties as required.

What We’re Looking For

· Experience in web design and digital marketing and/or content.

Proficiency in Adobe Creative Suite, Figma, and other editing tools.

Understanding of website management, including working with a web CMS

Ability to work on-site in Irvine, CA 4 days/week (local candidates only)

Excellent communication and collaboration skills

Preferred Qualifications:

· Experience in regulated industries (e.g., medtech, healthcare, financial services)

Knowledge of HTML/CSS, SEO best practices, and SEM campaigns

Ability to tailor designs to the nuances of each digital channel

Confidence in being a digital brand steward within a large organization

Education and Experience:

· Bachelor's Degree in a related field with 2-5 years of work experience in digital marketing.

Experience in Medical Devices/Pharma industry preferred; Technology/Manufacturing/Industrial industries with B2B focus also acceptable.

· Proficiency in website design management, including working with a web CMS, knowledge of HTML/CSS, SEO best practices, and SEM campaigns.

· Knowledge of Figma, Adobe Creative Suite or similar tools to create content and to direct agencies on more complex deliverables.

Additional Skills:

• Strong organizational and time management skills.
• Attention to detail and ability to manage multiple tasks simultaneously.
• Basic analytical skills to interpret campaign performance data.
• Good communication skills and ability to work collaboratively with team members.
• Adaptability to new technologies, digital platforms, social media channels and tools.
• Ability to work independently and meet deadlines.

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