Public Information Officer Job at Insight Global, Sacramento, CA

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  • Insight Global
  • Sacramento, CA

Job Description

Overview:

We are seeking a dynamic and creative Public Outreach & Brand Engagement Specialist to lead efforts in brand management, public relations, and community engagement. This role is ideal for a communications professional who thrives in a fast-paced environment and is passionate about building public awareness and trust through strategic storytelling, media relations, and community involvement.

Key Responsibilities:

  • Public Relations & Media Engagement
  • Plan and execute public relations campaigns aligned with organizational goals.
  • Serve as a spokesperson at workshops, panels, fairs, and community events.
  • Respond to public inquiries and draft correspondence addressing services, complaints, and suggestions.
  • Community Engagement
  • Coordinate and participate in community outreach programs and educational events.
  • Assist with education program logistics, including book deliveries and event planning.
  • Lead tours and support event setup and execution.
  • Content Creation & Brand Management
  • Manage and grow social media presence with both short- and long-term strategies.
  • Write and edit content for internal blogs and external communications.
  • Design and update marketing collateral using tools like Canva.
  • Maintain and update the organization’s website (WordPress experience preferred).
  • Analytics & Reporting
  • Track and analyze performance metrics for social media and website content.
  • Present insights and recommendations in a clear, visual format.
  • Administrative & Technical Support
  • Prepare reports, studies, and departmental documents.
  • Maintain media archives and technical documentation.
  • Use Outlook to manage calendars, schedule meetings, and monitor department inboxes.

Qualifications:

  • Proven experience in public relations, communications, or community engagement.
  • Strong writing and editing skills.
  • Experience managing social media platforms, especially LinkedIn.
  • Familiarity with WordPress and Canva is a plus.
  • Ability to analyze data and present findings effectively.
  • Excellent customer service and interpersonal skills.
  • Willingness to support hands-on event logistics and outreach activities.

Compensation: $33-$38/HR

Job Tags

Temporary work,

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