Job Description

Job Title: Real Estate Marketing Manager

Location: On Site - Irving, Texas, United States

Salary: $90,000-$100,000

Skills: Data-Driven Marketing Strategy, Campaign Management, Digital Advertising, Brand Image, Market Research

About the Real Estate Company / The Opportunity:

Are you an experienced marketing professional passionate about driving growth in the real estate industry? Our client, a leading company in the Real Estate sector, seeks a dynamic Marketing Manager to lead strategic initiatives, maximize brand presence, and accelerate qualified traffic to communities and digital properties. This highly visible role offers the opportunity to innovate, collaborate cross-functionally, and make a tangible impact on business performance and market share in a thriving Irving, TX location.

Responsibilities:

• Develop and execute annual and quarterly marketing strategies and campaigns aligned with division goals.
• Collaborate with sales and marketing teams to deliver collateral, market research, buyer analysis, and effective lead management.
• Manage agencies and vendors for online and offline initiatives: direct mail, email campaigns, digital advertising, signage, website, events, and promotional content.
• Ensure consistent, high-quality branding across all touchpoints; provide clear creative briefs and feedback to external partners.
• Oversee marketing efforts for communities including merchandising, sales offices, signage, renderings, photo shoots, collateral, grand openings, and special events.
• Monitor and analyze campaign performance, community traffic, and market trends using Salesforce, Pardot, Google Analytics, and additional tools; recommend optimizations based on data.
• Administer marketing budgets, advertising approvals, schedules, and invoices with a focus on maximizing ROI.
• Maintain libraries of marketing assets, photography, online content, and award submissions.
• Support sales counselors in evaluations of office presentations and community readiness.
• Participate in sales meetings, community site visits, and maintain knowledge of competitor activity.
• Contribute to special projects with division and corporate leadership as needed.

Must-Have Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 5–8 years of relevant marketing experience, ideally within real estate or homebuilding.
• Deep knowledge of digital marketing, social media platforms, and website oversight.
• Proven ability to develop, implement, and optimize marketing plans while managing budgets.
• Highly organized, detail-oriented, and adept at managing multiple projects in a fast-paced environment.
• Advanced proficiency with Microsoft Office Suite (Excel, PowerPoint, Outlook, Word).
• Excellent communication, public relations, and cross-functional collaboration skills.

Nice-to-Have Skills:

• Graphic design experience (Photoshop and InDesign preferred).
• Experience with marketing automation tools (Salesforce, Pardot, Google Analytics).
• Previous supervision of marketing staff.
• Insight into community marketing practices in homebuilding or real estate.
• Creative strategy and storytelling for branding and promotional efforts.
• Valid driver’s license and active vehicle insurance (for occasional travel).

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