Job Description

Senior Sales Director – Automotive Systems

Location: San Jose, CA (HQ)

Type: Full-time | Executive Level

About UltraSense Systems:

UltraSense Systems is pioneering next-generation user interfaces for the automotive industry through solid-state HMI systems that combine touch and force sensor fusion, and haptics/illumination feedback into seamless shytech smart surfaces. Our mission is to modernize vehicle interaction by replacing mechanical controls with intelligent, software-defined surfaces that are intuitive, reliable, and beautiful.

We’re seeking a Senior Sales Director to lead our system-level sales efforts with global automotive OEMs and Tier 1s. This is a strategic, high-impact role for a seasoned leader with deep relationships in the automotive industry and a proven track record of building sales teams, driving revenue, and scaling system solutions.

Key Responsibilities:

• Own and drive system-level sales of UltraSense’s HMI solutions (UltraTouch, UltraSwitch, UltraSlide) to global OEMs and Tier 1s across interior and exterior applications.
• Establish and lead regional sales and FAE teams, including hiring, coaching, and setting up local offices or partner channels in key automotive regions.
• Develop and execute strategic account plans that align customer needs with company capabilities, from concept through RFQ, design win, and SOP.
• Serve as the voice of the customer, working closely with Product, Marketing, and Engineering to ensure roadmap alignment and competitive differentiation.
• Represent UltraSense at industry events, executive briefings, and C-level engagements, leveraging your network to open doors and deepen customer relationships.

Qualifications:

• 10+ years of direct sales experience selling complex systems or technologies into automotive OEMs and Tier 1s.
• Strong technical background in HMI, sensors, electronics, or embedded systems preferred.
• Proven track record of securing multi-million dollar design wins and production programs at major automotive accounts.
• Extensive industry network across North America, Europe, or Asia with decision-makers in OEM/Tier 1 organizations.
• Experience building and managing high-performing sales and field applications teams in global markets.
• Excellent communication, negotiation, and executive presence; able to navigate complex sales cycles and build strategic relationships.

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