Job Description

Are you a savvy Marketer with a passion for current digital trends? Do you get excited about exploring new targeted opportunities for connecting with audiences? Do you enjoy rolling up your sleeves and work as part of a team to build brands? Does working with healthcare and medical technology to improve patients’ lives inspire you? If so, we want to talk to you!

The Digital Marketing Manager should have experience in omni-channel insights-based marketing, a demonstrated experience in developing online marketing strategy, and ability to effectively communicating the impact of marketing efforts. This individual will lead digital marketing strategy and execution for the US Radiology outpatient marketing team. This Marketer will be responsible for effectively executing tactical responsibilities for all marketing initiatives to drive demand for American Health Imaging in our outpatient imaging portfolio.

Reporting to the Sr. Director of Marketing, this person will have a physical office in either the US Radiology Corporate office in Raleigh, NC or American Health Imaging Corporate office with flexible remote work options.

Essential Duties and Responsibilities:

• Digital Strategy Leadership:
• Plan, manage and execute all digital marketing initiatives in collaboration with our agency partners, including SEO, SEM, content marketing, website updates, social media, and emerging AI/LLM
• Identify trends and evaluate emerging technologies to optimize spend and performance based on user insights
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Omni-Channel Marketing Deployment:
• Implementation of omnichannel strategies with tactical plans and marketing mix for American Health Imaging to drive demand in our outpatient imaging centers, including advertising, collateral development, email marketing, social media, medical association partnerships, events, and more
• Develop insights-led marketing creative and ensure alignment with strategic priorities and key customer insights across key direct to consumer, direct to healthcare provider and sales channels
• Implement Marketing Excellence framework, including segmentation/targeting, business intelligence tools, and KPI reporting with the marketing team
• Execute launch excellence for de novos and innovation pipeline investments
• Engage with sales to activate the brands within the sales channel with sales materials and strategic promotional efforts

Minimum Qualifications:

Education/Licensing/Certification:

• Bachelor’s Degree in business or marketing or other relevant area

Experience (years and type):

• 4-7 years of marketing/brand management with an emphasis in online strategy
• Experience working with a cross-functional team to achieve goals

Knowledge and Skills:

• Expertise with insights-based marketing, developing creative briefs, and executing copy strategy
• Experience in digital marketing strategy, website analytics tools, and content management systems (WordPress and Elementor preferred)
• Knowledge of a broad array of tactical marketing mix, including developing materials for sales professionals and direct to patient materials
• Ability to work in a highly matrixed organization and to deliver results through solid line and dotted line reporting relationships
• Strong work ethic and high level of enthusiasm for the dynamic environment
• Working knowledge of Adobe Creative Suite and Marketo, or other email marketing CRM platform
• Strong verbal and written communication skills: making the best use of interpersonal skills to communicate with internal functions/key stakeholders
• Project management
• Proficient in Microsoft Office Suite
• Strong attention to detail

Job Tags

Similar Jobs