Position Description : Vice President, Brand Marketing
Reports to : CEO
Direct Reports : 3 (Content Director, Social/Influencer Manager, Graphic Designer)
Location : Charleston, SC (Hybrid, 3 days in office)
COMPANY OVERVIEW
minnow is a founder-led, fast growing direct-to-consumer ("DTC") family lifestyle brand dedicated to creating quality products and inspiring special family experiences. Founded in 2016, our team is based in Charleston, SC. The company has focused on inspiring and encouraging family experience through classic and high-quality swim, and has expanded into additional children's, women's and men's categories.
POSITION OVERVIEW
The vice president of brand marketing oversees the brand planning process by leading ideation, development, execution, and measurement of quarterly 360 brand marketing campaigns driven by business goals, customer insights, and category needs.
This role manages the brand marketing and creative campaign budgets, working closely with the finance team to track spending and ensure financial targets are met.
Responsibilities:
Candidate Profile:
This candidate should have 7-10 years of strategic direct-to-consumer marketing experience, including hands-on management and experience growing new brands.
Benefits:
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