Job Description

Job Title: Marketing Manager – Lifecycle Programs

Location: Remote working PST hours

Department: Marketing

Reports To: Director of Marketing

About the Role

We are seeking an experienced and driven Marketing Manager – Lifecycle Programs to lead strategic marketing initiatives that drive customer engagement, retention, and growth across multiple channels. As the first-level manager, you’ll oversee a high-performing team, manage vendor relationships, and ensure the successful execution of data-driven campaigns that align with our business objectives.

Key Responsibilities

• Lead the planning, development, and execution of lifecycle marketing programs from strategy through deployment and analysis.
• Develop and implement comprehensive marketing plans to support customer acquisition, engagement, and retention.
• Identify key customer insights and data needed to inform strategic decisions.
• Manage multi-channel campaigns across email, push notifications, SMS, direct mail, and in-product messaging.
• Collaborate cross-functionally with Segment Marketers, Product Managers, Analytics, Creative, and Agency partners to deliver impactful programs.
• Set KPIs and analyze performance metrics to evaluate success, optimize campaigns, and guide future strategies.
• Manage A/B testing strategies and analyze results in partnership with analytics teams.
• Direct the development of campaign briefs, timelines, creative assets, and legal/compliance reviews.
• Oversee relationships with external vendors and ensure quality and timely delivery of marketing programs.
• Lead, coach, and manage a team of marketing professionals; provide feedback, guidance, and support to achieve departmental goals.
• Stay current with market trends, customer behavior, and new technologies to inform ongoing strategies.

Qualifications

• 3–5 years of experience in lifecycle or multi-channel marketing, with a proven track record of managing campaigns from concept to completion.
• Strong understanding of customer lifecycle stages and how to drive engagement and retention across them.
• Demonstrated ability to assess business problems, size opportunities, and build scalable marketing strategies.
• Proficient in using digital marketing tools and platforms for campaign automation, segmentation, and tracking.
• Excellent project management skills with the ability to manage multiple deadlines and stakeholders.
• Analytical mindset with experience in performance measurement and A/B testing.
• Exceptional communication skills and ability to work cross-functionally in a fast-paced environment.
• Experience managing external vendors and creative teams.

Preferred Tools & Skills

• Email marketing platforms (e.g., Marketo, Braze, Iterable)
• CRM systems (e.g., Salesforce)
• Data visualization and analytics tools (e.g., Tableau, Google Analytics)
• Strong knowledge of customer data platforms and segmentation strategies

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